Updated 1 July 2025 at 18:13 IST
Buying a new phone or appliance on EMI has become very easy. With “zero-cost EMI” offers now common in both online and offline stores, many Indians prefer paying in instalments without any extra cost. But is it really free—or just a smart way of selling credit?
Here’s a closer look at how zero-cost EMIs work, and what you should watch out for.
A zero-cost EMI allows you to divide your purchase into monthly payments without paying any interest. For example, instead of paying Rs 30,000 at once, you can pay Rs 5,000 every month for six months. These offers are usually made possible through partnerships between banks, brands, and retailers. They are popular for buying things like smartphones, electronics, education services, medical treatments, and even travel.
Also Read: Your EMIs To Get Cheaper As RBI Announces Jumbo Rate Cut - Top Developments | Republic World
In most cases, the brand or seller covers the interest to boost sales. But there's a catch—customers often miss out on upfront discounts. For example, if a fridge costs Rs 30,000 on EMI, the same model might be available for Rs 28,000 if paid in full. To put it the other way, you’re paying the full MRP in exchange for “no interest.”
Zero-cost EMI is widely offered on Amazon, Flipkart, Croma, and through banks like HDFC, ICICI, SBI, and NBFCs like Bajaj Finserv. They’re useful if you need to buy something essential and prefer to pay in multiple instalments.
Zero-cost EMIs are easy to use, but they’re not always truly free. Always compare the EMI deal with the full payment price, read the terms carefully, and look out for any hidden charges. Use it as a smart way to pay—not as a reason to spend more than you need to.
Published 1 July 2025 at 18:13 IST