Toyota Kirloskar launches Rumion, aims to boost presence in MPV segment

Toyota Kirloskar Motor launched its all-new model Rumion in India on Thursday, aiming to further strengthen its position in the robustly growing domestic multi-purpose vehicle (MPV) segment. 

The seven-seater comes with a 1.5-litre petrol engine paired with a five-speed manual and six-speed automatic transmissions. Rumion also features a CNG trim.

Introducing the all-new #ToyotaRumion. Get ready to groove with your family, friends and experience a journey filled with #GoodWalaVibe. Know more: https://t.co/cpqlRWAUKc #ToyotaIndia #Awesome pic.twitter.com/YYuOPRmVVU

— Toyota India (@Toyota_India) August 10, 2023

Pricing and bookings 

Toyota Kirloskar Motor (TKM) said that the prices and booking date of the model will be announced in due course. It said that the vehicle would be available from the early holiday season in dealerships for deliveries.

Toyota Rumion | Image Credit: Toyota

"At Toyota, we believe in going beyond delivering world-class vehicles. Our deep-rooted culture is to offer products and services that create exceptional value and offer peace of mind to our loyal customers. The all-new Toyota Rumion embraces this ethos," TKM Managing Director and Chief Executive Officer, Masakazu Yoshimura, said in a statement.

"As a brand that is deeply committed to the Indian market and its valued customers, Toyota will continue to excel and add great value to the auto industry in India through continuous innovation and fostering the self-sustaining local eco-system in the automobile space," he added.

"Our aim is to continue to emphasise introducing ever-better cars, better technologies, and environmentally friendly products and services," Yoshimura said.

TKM Vice President (Sales and Strategic Marketing) Atul Sood said that the Rumion would be launched in the market in the upcoming festive season.

Toyota Rumion interiors | Image Credit: Toyota

"We aim to cater to the evolving needs of families, providing them with comfort, convenience, and peace of mind. We are confident that it will bring unparalleled joy to our esteemed customers," he noted.

TKM said that the model has a fuel efficiency of 20.51 km per litre for the petrol variant and 26.11 km per kg for the CNG variant.

Market share 

TKM is a leading player in the domestic MPV vertical. The company expects the launch of the latest model to further boost its presence in the vertical.

The company has a market share of over 30 per cent in the domestic MPV segment.

Rumion would be produced by Maruti Suzuki and then supplied to TKM as per the global collaboration pact signed between Toyota and Suzuki.

(With PTI inputs)