Tamannaah Bhatia Deletes Her Viral Radha Photoshoot After Facing Massive Flak For Hurting Sentiments

Tamannaah Bhatia is one of the most popular pan India actresses and has gained much praise for her hit performance in the song Aaj Ki Raat from Stree 2. Recently, the actress portrayed a modern-day Radha in a fashion campaign photoshoot, which sparked significant backlash from cultural critics, accusing her of misrepresenting the Hindu deity. Following this, Tamannaah now seems to have deleted the photos.

What is the controversy surrounding Tamannaah Bhatia as Radha?

It all started after Tamannaah Bhatia modelled for fashion designer Karan Torani in his campaign, 'Leela: The Divine Illusion of Love', which portrayed the different phases of love between Lord Krishna and Radha. Drawing inspiration from the pure bond between God Krishna and Goddess Radha, Tamannaah wore a regal violet lehenga paired with a contrasting blouse, dupatta, and Radha Rani makeup. 

In another release, she donned a pastel pink and white lehenga, complemented by cloud makeup and a flower crown. While the Vedaa actress initially received everyone's praise as she channelled her inner Radha for the photo shoot, a section of the internet soon started an online outrage campaign slamming Tamannaah and the designers. They accused the label of misappropriating the deities and hurting religious sentiments.  

Tamannaah Bhatia removes photos as Radha following backlash 

Many netizens started mocking the Lust Stories 2 actress following the campaign. A user on the repost campaign expressed frustration over the misrepresentation of the sacred relationship between Radha Rani and Shri Krishna for commercial gain. The comment on the post read, “Stop sexualising the purest relationship of our beloved Radha Rani and Shree Krishna for your sales! How dare you @tamannaahspeaks & @toraniofficial!”

In a separate instance, another internet user posted a video sarcastically criticising the actress for wearing 'revealing' outfits while portraying Radha on screen. As the online backlash against the campaign grew stronger, Tamannaah and the label Torani removed the photos and videos from their social media accounts. Torani has also limited comments on their Instagram posts. However, Tamannaah has not yet released an official statement regarding the controversy.