Big Comment/ Cher reacts to AI clip of Madonna's song cover in her voice: It's out of control

A few days ago, a clip was circulating online in which AI replicated Madonna's popular song La Isla Bonita in pop icon Cher's voice. Now Cher herself has reacted to the viral video, expressing her outrage about the technology's growing footprint. 

(File image of Cher | Image: Instagram/Cher)

It's just out of control: Cher

Referring to the AI cover in her voice, Cher said, "It was kind of shocking. They didn't have it down perfectly.” She added, “I've spent my entire life trying to be myself, and now these a******* are going to go take it? And they'll do my acting and they'll do my singing? I mean, it's just… it's out of control."

In an interview with news portal TS 2, the singer further stated, “If you work forever to become somebody – not just in the famous, money part, but as an artist – and then someone just takes it from you, it seems like it should be illegal.”

(Stock photo of Cher during one of her concerts | Image: Instagram/Cher)

Cher was one of the first singers to use auto-tune technology

This outrage by Cher comes in the wake of the writers’ strike in Hollywood, where one of the major concerns raised by them was incorporating the use of AI technology in the process of writing and hence coming dangerously close to making the need for actual scriptwriters obsolete. In the last couple of weeks, celebrities like Gayle King and Tom Hanks have denounced AI-based deepfake videos that used their images. Robin Williams’ daughter recently condemned ‘Frankensteinian’ Recreations Of Her Father in videos that used AI.

(Cher and Miley Cyrus at a music event | Image: Instagram/Cher)

It must be noted that Cher was one of the earliest singing artists to embrace auto-tune technology when it first emerged in the music industry in the late 90s. Reportedly, in her track Believe, the singer had first admitted to using the technology. “When we used it, it wasn't called [auto-tune], it was a pitch machine," she had said.

Meanwhile, Cher is busy promoting her new festive album, Christmas, which came out on Friday, along with the 25th anniversary edition of her Grammy Award-winning Believe album, which will be out next month.