Updated June 1st, 2024 at 08:21 IST

Aranmanai 4 Producer Khushbu Says South India ‘Lacks Audience’ For Movies Like Darlings, Badhaai Ho

In a new interview, Aranmanai 4 producer Khushbu Sundar argued that South India lacks a multiplex audience that is available for Bollywood.

Khushbu Sundar | Image:Instagram
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Khushbu Sundar is basking in the success of her production venture Aranmanai 4. The horror comedy features Tamannah Bhatia and Raashii Khanna in the lead and has earned around ₹100 crore at the box office. In a new interview, the filmmaker argued that South India lacks a multiplex audience that is available for Bollywood. 

Khushbu Sundar on wanting to make movies like Darlings, Badhaai Ho 

In an interview with PTI, Khushbu Sundar spoke about the lack of multiplex audience that South India lacks according to her. She asserted that she desires to make movies like Bollywood but does not find the audience for it. She gave the example of Badhaai Ho and argued that the film flopped when it was remade in Tamil. 

She said I am not the kind of a producer who would say that I am making only women-centric films. I would love to do something like Darlings, Badhaai Ho, or Crew. But unfortunately, we still don’t have that kind of a multiplex audience in South India as yet. That’s going to take some time. When Badhaai Ho was made in Tamil, it bombed. It didn’t do well.” 

Khushbu Sundar on the portrayal of women on screen 

In the same interview, the filmmaker mentioned that as a producer her sensibilities are “very commercial” but she is careful about the way women are represented in her films. She said You don’t have to show a woman in a bad light. You don’t need to do something on screen that says, ‘Okay, it’s fine for a woman to be in an abusive relationship and say it’s part of your life.’ No, I’m not going to advocate that. But otherwise, I love making commercial films. I’m not here to make a very preachy film.” Aranmanai 4 also stars Ramachandra Raju, Santhosh Prathap, Kovai Sarala, Yogi Babu, VTV Ganesh, Delhi Ganesh and K S Ravikumar in pivotal roles.

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(With inputs from PTI) 

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Published June 1st, 2024 at 08:21 IST