BEAUTIFUL INDIA is Official Partner of India House at Paris Olympics 2024

New Delhi: BEAUTIFUL INDIA, the luxury lifestyle brand from India has made its global debut as the official partner of India House, Paris at the Olympics 2024. India House, conceptualised by the Reliance Foundation in partnership with the Indian Olympic Association (IOA), will be a celebration of the nation’s rich cultural and sporting heritage.

BEAUTIFUL INDIA transcends the boundary of just being a luxury lifestyle brand; it embodies a sensory celebration of India and its timeless philosophy of 'Vasudhaiva Kutumbakam', meaning 'The World is One Family'.

The brand aims to inspire a global audience towards conscious and mindful living, inviting them to embark on meaningful journeys of self-discovery and authenticity.

BEAUTIFUL INDIA has been crafted to appeal to a discerning global audience. Its luxury range includes perfumes, candles, and bath & body care products. These offerings are set to roll out across select stores in major cities like Paris, Milan, London, New York, Tokyo, and Dubai over the next 12-18 months, with an online launch scheduled by September 2024.

Every BEAUTIFUL INDIA luxury product is unisex, vegan, cruelty-free, biodegradable, hypoallergenic, clean, and free of parabens and phthalates. Every ingredient used is ethically sourced. The brand is committed to learning and enhancing its offerings to ensure that all its products are environmentally conscious.

The brand's essence is captured in four marquis fragrances—ONE, PEACE, YOU, and LOVE—inspired by India's profound truths and crafted by master perfumers from Robertet (France), Givaudan (Switzerland), and Iberchem (Spain).

Each product is vegan, cruelty-free, biodegradable, hypoallergenic, and free of parabens and phthalates, reflecting BEAUTIFUL INDIA's commitment to ethical and environmentally conscious practices.

Praveen Kenneth, the founder of BEAUTIFUL INDIA, expressed his excitement about the brand's global debut and partnership with India House at the Paris Olympics 2024. He emphasized that BEAUTIFUL INDIA is not just about external enhancement but also about nurturing the inner journey from the head to the heart.

“Brand BEAUTIFUL INDIA is created to inspire the world to make that journey from the head to the heart," Kenneth said.

Through this collaboration, BEAUTIFUL INDIA aims to showcase India's cultural richness and depth on a global stage while promoting the philosophy of unity and peace. As the brand prepares for its India launch in September 2024, it continues to innovate and refine its offerings to align with global standards of sustainability and luxury. 

Everything about the India House  

India House, (situated in the iconic Parc de la Villette), during the Paris Olympics 2024 represents a historic milestone as the first-ever India House in the history of the Olympic Games offering an immersive experience in Indian culture, arts, sports, technology, and gastronomy. It provides a unique and comprehensive showcase of India’s rich heritage to the world. Fans can engage in yoga sessions, cultural workshops, discover traditional Indian crafts, and join for exciting watch parties. Making its global debut, The Nita Mukesh Ambani Cultural Centre (NMACC) has exclusively curated India-themed experiential programming and entertainment of music and dance, ensuring a vibrant, enriching, and unforgettable showcase of India to the world.

India House is dedicated to fostering a sense of community and national pride, showcasing our sporting ambitions, and making it a must-visit destination during the Paris Olympics 2024.