Bharti Airtel Increase Mobile Tariffs Upto 70 Paise Per Day, Up By 10-21%

New Delhi: Bharti Airtel has announced between 10-21 per cent hike in mobile tariffs on Friday. This comes a day after Reliance Jio announced an increase in rates. Revised mobile tariffs will be effective from July 3, Airtel said.

Sunil Mittal-led telecom firm said, “We have ensured that there is a very modest price increase (less than 70 paise per day) on entry-level plans, to eliminate any burden on budget-challenged consumers” while announcing the revision in mobile tariffs.

Bharti Airtel said it has maintained that the mobile Average Revenue Per User (ARPU) needs to be upwards of Rs 300, to enable a financially healthy business model for telcos in India.

"We believe that this level of ARPU will enable the substantial investments required in network technology and spectrum and offer a modest return on capital," the company said.

In the daily data plan category, the Rs 479 plan has been increased to Rs 579 (20.8 per cent increase). Among the unlimited voice plans, Airtel has raised tariffs in the ballpark range of about 11 per cent, and accordingly, rates are revised from Rs 179 to Rs 199; from Rs 455 to Rs 509; and from Rs 1,799 to Rs 1,999.

The mobile tariff hike from mobile operators comes immediately after the 10th spectrum auction, which ended in just two days with a muted response from the industry. 

Earlier this week, Reliance Jio revised mobile tariffs, with a series of new unlimited plans with effect from 3 July 2024. The new tariff plans range from Rs 189 for 2 GB per month to Rs 3,599 for 2.5 GB per day annual plan. These plans include unlimited 5G data for all plans with 2GB/day and above.