Published 16:52 IST, July 11th 2024
Dhaniya @Rs140/100gms: 'Quality Paramount', Says Zepto After Row
Zepto issued a comprehensive statement addressing the pricing glitch and reaffirming their "commitment to quality and fair pricing."
New Delhi: A recent social media post that caught widespread attention, a Gurgaon resident took to social media to express shock at the exorbitant price of coriander (dhaniya) on the quick-commerce platform Zepto. The platform was seen retailing coriander for ₹131 per 100 grams, even after a 22% discount. The post quickly went viral, prompting Zepto to respond to the growing concerns.
In their official statement, Zepto explained, "Yesterday, a system glitch caused significant pricing disparities across our platform, leading to some unusual price tags for various products, including coriander." The company further elaborated, “While some items were priced three times lower, others saw a substantial hike. We are pleased to inform our customers that the issue has been resolved, and accurate prices are now back on track.”
Zepto Addresses Pricing Glitch, Reaffirms Commitment to Quality and Fair Pricing
Following the viral post, Zepto issued a comprehensive statement addressing the pricing glitch and reaffirming their commitment to quality and fair pricing. The statement reads:
"At Zepto, our prices might not always match those of our peers, and there's a good reason for that! We prioritize quality above all else. Here’s why our fruits and veggies are worth every rupee. We source directly from farmers who are deeply committed to their produce. This ensures top-notch quality from farm to doorstep. We believe in fair pay for farmers, reflecting the love and effort they put into growing the best produce for you. We go the extra mile to educate our farmers on best agricultural practices, ensuring you get the freshest produce while supporting sustainable farming.Our fruits and vegetables are hand-picked, cleaned, and packed in ISO-certified breathable packaging, ensuring they stay fresh and crisp during transit,” Zepot wrote.
“Each package clearly labels the day of packaging, actual weight, source, and certifications like GLOBALG.A.P., BIS, FSSAI, and APEDA. At Zepto, we’re dedicated to delivering the finest quality while striving to offer the best prices. Quality is never compromised, and we are committed to ensuring our customers receive only the best produce,” the company added.
Updated 16:52 IST, July 11th 2024