Narayana Murthy responds to his deepfake video going viral: Here’s all you need to know

Infosys founder Narayana Murthy is the latest victim of deepfake technology as his Artificial Intelligence (AI) manufactured video went viral on social media platforms where he was seen endorsing trading apps. Clarifying the same, Narayana Murthy has denied having any endorsements. 

Video suggesting that Narayana Murthy has invested in an automated trading application went viral on social media platforms. Denying the same, Murthy said on X (formerly Twitter), “In recent months, there have been several fake news items propagated via social media apps and on various webpages available on internet claiming that I have endorsed or invested in automated trading applications named BTC AI Evex, British Bitcoin Profit, Bit Lyte Sync, Immediate Momentum, Capitalix Ventures etc.” 

“The news items appear on fraudulent websites that masquerade as popular newspaper websites and some of them even publish fake interviews using deepfake pictures and videos. I categorically deny any endorsement, relation or association with these applications or websites,” asserted Narayana Murthy in his post on X. 

Cautioning the netizens to not fall prey to such videos, Murthy said, “I caution the public to not fall prey to the content of these malicious sites and to the products or services they are trying to sell to you. Please report any such instances to the concerned regulatory authorities.” 

What is deepfake? 

Deepfake is an emerging technology in which images and videos can be generated using artificial intelligence and deep learning algorithms. The contect is so realistic that it makes it difficult to spot if it's real or not. This gained widespread attention in India after a deepfake video of actress Rashmika Mandanna went viral. 

Earlier, such videos of Kajol, Katrina Kaif had also gone viral. Business tycoon Ratan Tata’s video also emerged where he can be seen giving financial advice. However, later it was found to be fake. Assessing the threat posed by deepfake, the Government of India has also stepped up. The3 government has not only issued directions that all social media platforms need to comply with the IT rules. Further, the government has also made the provision of assigning a special officer to look into the deepfake menace on social media platforms and assist citizens in filing FIRs in such cases.