'Send Rakhis To Your Siblings in India': Blinkit To Take Int'l Orders From Abroad Till August 19

New Delhi:  As Raksha Bandhan is just one day away, Blinkit, the Zomato-owned online grocery service, known for delivering orders in minutes, has introduced a special feature allowing international orders for a limited time. Until August 19, customers living in the USA, Germany, Netherlands, Japan, France, and Canada can place orders on Blinkit to send rakhis, traditional sweets, snacks, and other festive items to their siblings living in India. In keeping with Blinkit’s promise of fast service, the items will be delivered within 10 minutes.

Albinder Dhindsa, Founder & CEO of Blinkit, announced this initiative in a post on X, stating, "We have switched on international orders on Blinkit till 19th August. Folks living abroad can now place orders on Blinkit to send Rakhis and gifts to their siblings in India, and we’ll deliver in 10 minutes!” 

This initiative is part of Blinkit's ongoing efforts to diversify its product offerings beyond just groceries. Recently, the platform has expanded into categories such as sports equipment, gaming consoles, electronics, beauty & makeup, and toys & games, catering to a broader customer base.

The response to Blinkit's Raksha Bandhan feature has been mixed. While some users praised the service for its convenience, others suggested that the offer could have been launched earlier. One user commented, "Already ordered from Amazon from Japan. Could have started a little earlier. Hope the offer comes again next year too!"

“12 international orders already delivered. Average delivery time for these was 9 minutes 42 seconds! 🙌 And all 12 of them were from one country. Any guesses which country this is?,” he tweeted yesterday. Later he replied to his tweet stating that it was the USA. 

Founded by Albinder Dhindsa in 2013, Blinkit has grown rapidly, becoming a leading quick-commerce platform and revolutionizing how people shop for essentials. This latest initiative further cements Blinkit's position as a versatile service provider, especially during festive seasons.

Zomato to Launch ‘District’ App for ‘Going-Out’ Experiences

In a related development, Zomato, alongside announcing its Q1 FY25 results, revealed plans to launch a new app named 'District'. This app aims to become a one-stop destination for customers looking to discover and book restaurants, purchase tickets for movies, sports events, live performances, and more. Zomato's co-founder, Deepinder Goyal, believes that if executed well, the District app could become the company’s third large B2C business, significantly expanding Zomato's presence in the ‘going-out’ sector.