RoarX by Yogesh Yadav: Powering a New Era of Innovation and Empowerment

Noida, India, 12th March, 2025: In the small town of Etawah, Uttar Pradesh, a young boy dreamed of making something extraordinary out of his life. That boy was Yogesh Yadav, now the founder of RoarX, an electronics brand that has sold over 15 lakh products and is valued at over ₹40 crore in less than two years. But Yogesh’s journey wasn’t easy—it’s a story of resilience, loss, and unwavering determination.

At a very young age, Yogesh left his hometown and moved to the vibrant city of Noida to chase his dreams. The transition wasn’t smooth. “I was different from others,” he shares. “I wasn’t the happening person in the room. I lost close friends and loved ones along the way because I chose to stick to my goals.” Despite the freedom and distractions that came with living in a big city, Yogesh remained focused, working tirelessly to build a future for himself.

The Turning Point: From Esports Champion to Entrepreneur

Yogesh aka Celtz Roxx’s journey began in the world of esports, where he captained Team Celtz to win the PUBG Mobile Pro League South Asia 2020.  At just 18, he moved to Dubai to represent India on international stages with organizations like Galaxy Racer. While gaming brought him fame and financial stability, Yogesh felt something was missing.

“I realized gaming gave me recognition, but it wasn’t enough to create a meaningful impact on people’s lives,” he says. This realization led him back to India with a new mission: to build something that could improve people’s lives.

In 2022, Yogesh launched RoarX, an electronics brand focused on providing affordable yet high-quality mobile & gaming accessories tailored for Indian consumers. For him, RoarX was more than just a business—it was a cause.

RoarX began with a simple goal: address the growing demand for reliable chargers and mobile accessories in India without compromising on quality or affordability. Today, RoarX offers a wide range of products, including chargers, cables, power extension boards and gaming accessories for iPhones and Samsung Phones. 

Yogesh credits his success to sheer hard work and perseverance. Despite his demanding schedule, Yogesh finds solace in simple pleasures like listening to slow indie music and spending time with animals—especially dogs, which he deeply loves. These moments keep him grounded amid his relentless pursuit of excellence.

In less than two years. RoarX is valued at over ₹40 crore based on its YoY growth and market presence. The brand has sold over 15 lakh products across India. It processes more than 4,000 orders daily across platforms like Flipkart, Meesho and Blinkit.

The strong performance has also earned RoarX recognition from platforms like Flipkart.

For Yogesh Yadav, RoarX is more than just an electronics brand—it’s a movement rooted in empowerment and purpose. By creating jobs, supporting local manufacturing, and delivering high-quality products at affordable prices, Yogesh is proving that businesses can make a difference.