Shah Rukh Khan’s brand Dyavol X Debuts at The Trillionaire Life’s New York Fashion Week Show
In a spectacular fusion of luxury, high fashion, and celebrity power, The Trillionaire Life magazine hosted an unforgettable event during New York Fashion Week
- Initiatives News
- 3 min read

In a spectacular fusion of luxury, high fashion, and celebrity power, The Trillionaire Life magazine hosted an unforgettable event during New York Fashion Week that will forever shape the narrative of elite fashion shows. With a commitment to showcasing the epitome of opulence, The Trillionaire Life once again proved itself as the leading voice in the world of luxury, catering to a sophisticated audience that values exclusivity, quality, and bold design.
The centrepiece of this year’s The Trillionaire Life fashion show was the
New York debut of Bollywood icon Shah Rukh Khan and his son Aryan Khan’s luxury streetwear brand, Dyavol X. The brand showcased over ten pieces from its upcoming collection, giving attendees an exclusive first look at the much-anticipated X-3 capsule, which has yet to be released publicly.
Adding to the grandeur of the night, American rapper CJ, best known for his viral hit Whoopty (which has garnered over 475 million views on YouTube and a staggering 1 billion views across various social platforms), set the stage on fire with an electrifying performance.
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Not to be outshined, Maison TTL, The Trillionaire Life’s very own luxury clothing brand, unveiled its first collection. This exclusive 50-piece collection drew inspiration from the glamorous French Riviera and the Amalfi Coast, regions synonymous with elegance, beauty, and wealth. The designs not only celebrated the essence of timeless European glamour but also aligned with the audience’s deep appreciation for artful craftsmanship and prestige.
The event took place at the iconic Pierre Hotel on Fifth Avenue, a symbol of New York City luxury that has played host to a multitude of A-list celebrities, including Gigi Hadid, Jennifer Lopez, Priyanka Chopra, and Yves Saint Laurent. This 1930s classic, known for its glamorous appeal, proved to be the perfect backdrop for such a high-caliber event. The Trillionaire Life invited an elite group of high-net-worth individuals, private car collectors, and New York City’s most influential tastemakers, creating an atmosphere of unmatched exclusivity.
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The event also served as a gathering point for members of the Trillion Circle, The Trillionaire Life’s hypercar owners club, which is strictly reserved for Bugatti, Pagani, and Koenigsegg owners. With a global reach that spans the most affluent circles, this event was not only a celebration of fashion but a statement of The Trillionaire Life’s commitment to curating exceptional experiences for those who embrace luxury in every facet of their lives.
This iconic event, held in one of New York’s most cherished landmarks, has set a new standard for how fashion can blend the aspirational with the achievable, ushering in a new era of luxury that speaks to the modern, affluent consumer.