Bengaluru-based cab-hailing giant Ola has announced the impending launch of what may be a new service offering.
The offering is called ONN and doesn't yet have a full form (that we can confirm).
A teaser video posted on social media shows a multiplex of screens, with each screen carrying visuals of news programming. A person walks up to the screens, and with the press of a button shuts off regular programming. The individual sounds all stop and the entire screen coordinates to display the ONN logo, with Coming Soon written underneath.
The O of ONN is the Ola logo.
The same video has also been launched as part of a multimedia campaign.
A number of those responding to the post have tried to guess what ONN is. Ola News Network appears to be the consensus, though a few are also wondering whether it could entail a merger with a cab-hailing rival or some manner of funding news.