Is Gold-Plated Jewellery Replacing Fine Jewellery? Making Luxury Affordable

Over the past several years, gold-plated jewellery has moved from being an imitation product of solid gold jewellery to a niche for affordable luxury as a trend.

As more and more people demand trendy jewellery that can be affordable, sustainable, and chic at the same time, gold-plated jewellery makes fine jewellery trends available for everyone, providing the ability to shine without paying too much.

This shift is making fine jewellery more accessible and why it is popular with consumers in the moment.

What is gold-plated jewellery?

“Traditionally, solid gold ornaments are considered to be unique and expensive items, therefore, out of the reach for most consumers. However, ornamental gold-plated accessories give people the opportunity to experience the magic of gold ornaments for quite a low price. These products are manufactured by stretching a base metal that can be brass or silver and then gilding them very thinly in gold, these pieces provide the look of gold without the cost, thus allowing consumers to own fine jewellery irrespective of the costs,” said Malvika Singh, Founder of Bijoux & Bling.

Jewellery made from gold plating achieves the idea of a affordable luxury jewellery to integrate refinement into everyday life. And the increasing accessibility of good gold-plated design is liberating for many.

Sustainability

The concept of sustainability is on the rise and people care about the environment more than ever.

Malvika said, “Many individuals are now switching to products that are more mindful of sustainability. Mines have shocking environmental and ethical effects from conventional gold-mining but gold-plated jewelry is eco-friendly. In particular, it is less resource-intensive than previous models but offers the same design solution, which makes it more appropriate. Also, to reduce on the level of pollution, many of these brands are now using recycled metals as the material on which the gold plating will be done.

“Therefore, gold plated jewelries attract the ethical consumers in the society who want beautiful jewelries that conform to the right standards.”

Conclusion 

The concept of accessible luxury shows that exclusivity is not the main feature of fine jewellery any longer. Fashion is realizing this demand by producing high quality and ethereal designs that’s made with gold plated jewellery a gem for people with taste for beauty but limited budgets.

Thus, fine jewellery has become within the reach of everybody thanks to the abundance of gold-plated items.