Game streaming has grown massively in the past couple of years and has managed to garner a huge amount of interest from viewers and Adobe seems to be looking to replicate that with art. Well, why should only a gamer have all the privilege of showing off their gaming skills? Now, Adobe wants to help its users live-stream their painting skills. While it's a great chance for an artist to shawacase their talent, it seems like a great initiative for the viewers too, specially if you are an Art lover as watching a painting in the making can be hugely calming and satisfying.
Adobe is building a live-streaming feature directly into its Creative Cloud apps. The company made an announcement at its annual Adobe Max creativity conference. A beta platform is open to select users on Adobe Fresco, which is a drawing and painting app. What it does is pretty simple. It provides users with an option to host and create a live stream and a shareable link so that anyone can watch you online in real-time and leave a comment on your stream.
In a statement provided to The Verge, Adobe's chief product officer Scott Belsky said "When you see a live stream of someone in our products, you want to know what tool they’re using — when they use the tool and when they stop using it — almost like a form of the waveform of video. But imagine a waveform related to what tools people are using, and imagine being able to source all live streams that have ever been done in a particular product, by a particular tool, to be able to learn how people are doing something."
Live streaming is not new for Adobe. Currently, it features artists live on Adobe Live, which is available on platforms like YouTube and Behance. Adobe says average watch time on Adobe Live is more than 66 minutes. However, the purpose of live-stream is expected to drive a product decision for the company. Meanwhile, Adobe believes the live-streaming feature it wants to build into its Creative Cloud apps will be different, more useful and beyond conventional live-streams on YouTube.