OnePlus has seemingly continued its leadership in the Indian premium smartphone segment with a current market share of 35% in Q3 2019 for a second consecutive quarter according to the latest Q3 report by Counterpoint Market Monitor Service. This means that the Chinese brands domination in the Indian smartphone market has been reportedly continuing.
Addressing the above development, Vikas Agarwal, General Manager, OnePlus India stated “It is truly humbling to see the love and appreciation the OnePlus community has for the brand and its offerings. And we will continue to focus on delivering the best possible user experience in our pursuit of creating futuristic technology together with our community." "Being an online-first brand so far, we are now focusing strongly on offline expansion though OnePlus experience stores and strategic retail partnerships in order to bring the OnePlus premium technology experience to consumers across India.”, he added.
At this juncture, it is worth remembering that the latest offerings from the brand, OnePlus 7T and OnePlus 7T Pro have turned out to be popular. These smartphones have even captured global attention, with renowned Hollywood actor Robert Downey Jr even deciding to endorse the handsets. In a recent video, the actor can even be seen grooving to the tunes of the OnePlus 7 Pro. Check this video, here. Overall, the premium smartphone segment in India reached its highest ever recorded shipment this season. The segment also witnessed a record YoY growth of 66% this quarter.
Karn Chauhan, Research Analyst, Counterpoint Technology Market Research shared, “OnePlus 7 Series witnessed a strong uptick in India which helped the brand to gain both mind and market share in the important India market. With 7T and 7T pro, OnePlus had its widest ever portfolio in India currently. This helped it to target users looking to upgrade at various price tiers within the all-important premium market. Additionally, the aggressive product features and expansion in the offline segment further helped to attract more users.”