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IOS 14.5 Privacy Features: Users Will Now Be Able To Turn Off Tracking In IOS Devices

Before iOS 14.5 version, Apple mobile users could restrict ad tracking through toggles hidden deep within the software's settings. Read on to know more.

Image Source: Unsplash

Image Source: Unsplash

A new feature in iOS 14.5 for iPhones can make your online life more private by allowing you to disable ad tracking inside the applications you use. The move comes as part of Apple's ongoing efforts to improve accountability and privacy, which CEO Tim Cook recently referred to as a "fundamental human right." Continue reading the article to know about the iOS 14.5 Facebook and iOS 14.5 tracking feature.

iOS 14.5 Privacy Settings

You'll get a prompt when you download and open a new app asking if you want the app to monitor your actions through other companies' apps and websites. You'll also see more about the app's tracking capabilities. You have the option of asking the app not to track you or allowing it to track you. By going to Settings > Privacy > Tracking and toggling off Allow Apps to Request to Monitor, you can opt-out of data tracking for all apps you download.

You can also switch tracking permissions on or off for applications that you've already downloaded and have tracking permissions set up for them on a per-app basis.

Tap an app in Settings, then tap to switch off Allow Tracking. Alternatively, go to Settings > Privacy > Tracking and tap on each app in the list of apps that have requested permission to monitor your activity to turn it on or off.

Prior to version 14.5, Apple mobile users could restrict ad tracking through toggles hidden deep within the software's settings, but the latest update prompts users to approve or reject ad tracking for each app. However, with the App Monitoring Transparency feature, apps would require users' permission to access their IDFA before tracking, which may include collecting user data to sell to data brokers or connecting a user's app data with third-party data to target ads.

The new regulations would have an effect on other app procedures, such as exchanging location data with data brokers and introducing hidden trackers for ad analytics. As a result of the update, Facebook and Apple have had a very public spat. Facebook has been running a months-long marketing campaign alleging that Apple's reforms would affect small businesses' personalised advertising. If many Facebook users opt-out, the move is more likely to harm the business.

Image Source: Unsplash

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