Smartphone shipments are said to have increased in India. This is through the multitude of online platforms (e-tailers) who most often than not advertise intensive offers. This trend was reportedly noticed between year-on-year (Y-o-Y) from April 2019 to June 2019. This is via a latest Counterpoint Research report.
The Counterpoint research report stated that Chinese smartphone brand Xiaomi topped the online sales and thereby the e-market share. This research report called the Counterpoint Market Monitor also added that mid-Xiaomi devices viz the Redmi 6A, the Redmi 6 pro, and the Android Go-driven Redmi Go were said to be the top drivers of Xiaomi’s online smartphone sales. Then, even Realme – a substantially new entrant into the smartphone segment reported growth. The 26% growth is potentially good on paper, and also brings to fore domination of Chinese smartphone brands in India.
Then, there were new launches and multiple summer sale offerings that reportedly contributed to the growth during the April-June 2019 time frame. Commenting on these trends, , Anshika Jain, Research Analyst stated, “The growth of Xiaomi and Realme and the focus of Samsung on online channels, with its Galaxy M-series, drove the shipments in the online segment. The success of these three brands also meant that the Rs 15,000 to Rs 20,000 was the fastest-growing price band in the online segment. Xiaomi Note 7 Pro was the best performing model in this price band followed by the Realme 3 Pro.”
Then, the e-commerce portals and e-tailers such as Amazon and Flipkart’s vigorous end-of-season and summer slaes campaigns contributed to the above trends. Brand-exclusive retail store such as the official Mi and Realme portals also gained traction as far as purchase of smartphones are concerned. , Tarun Pathak, Associate Director, added, “The top five brands captured 84% share of the total online market. Brands and even channels are now diversifying their channel/platform strategy in a bid to increase their reach. For example, Amazon recently infused US$404 million in its India business and is also investing heavily in Future Retail group to strengthen its offline footprint in the Indian market.”
As far as actual smartphone shipments (offline) are concerned, during the second quarter of 2019 (Q2 2019), Realme registered a staggering 84% gain. Major Chinese biggies in India such as Huawei, Oppo, Vivo, and Xiaomi grabbed 42% market share during the period. These are impressive. They clearly highlight the Chinese players’ domination, even Samsung with its recent Galaxy A and Galaxy M series is not far behind.