The year of 2019 began with the most bizarre news of all time. A photo of an egg managed to dethrone Kylie Jenner’s birth announcement photo of daughter Stormi as the most liked photo on Instagram. It was as bizarre as it was fun, and it knocked off Kylie’s photo from the top spot with a huge margin.
Ever since the photo went viral, the world has been dying to find out who is the person behind this UK-based Instagram account @world_record_egg. Which currently has 8.4 million followers.
Seems like we have to thank a 19-year-old Indian boy to thank for the viral post.
Massachusetts-based Ishan revealed how he managed to beat influencer and beauty guru Kylie Jenner:
“There are two core reasons that this post took off. The first is that the internet fell in love with the idea of using a crowdsourced approach to be able to have a touchpoint to a celebrity that could potentially influence that celebrity’s actions or, at the very least, garner a response from them. The second is that the internet quickly began to see it as a challenge, which inspired people to invest their time and energy into helping drive the post into a frenzy”, said Ishan.
“I saw the opportunity of taking something viral, and I seized it” – Ishan.
When asked about why he chose an egg out of all things he joked, “For starters, it is a good-looking egg”.
“I think the idea was to choose a silly, inanimate object that people would find endearing. People have personified this egg.”
Earlier, Kylie Jenner lost the world record of having the most liked photo on Instagram to the victorious egg. The photo, posted online to the account world_record_egg by the "Egg Gang" on January 4, received more than 18 million likes — breaking Jenner's record.
"Let’s set a world record together and get the most liked post on Instagram," the post read. "Beating the current world record held by Kylie Jenner (18 million)! We got this."
The now-outranked photo Jenner posted to receive millions of like was of her daughter, Stormi Webster. Posted February 6, 2018, the picture shows her daughter's tiny hand wrapped around her thumb.