Twitter To Ban All Political Advertising, Says CEO Jack Dorsey

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In an announcement made by CEO Jack Dorsey on Wednesday, Micro Blogging social media platform Twitter will stop accepting political advertisements from Nov 22

Written By Pritesh Kamath | Mumbai | Updated On:
Twitter

In an announcement made by the company CEO Jack Dorsey on Wednesday, Micro Blogging social media platform Twitter will stop accepting political advertisements starting from November 22. The company’s decision comes after weeks of Facebook stumbling over the same issue. The Twitter CEO announced the move in a series of Tweets. He claimed that internet advertising was effective for commercial advertisers. However, the same kind of advertising held significant risks when it came to politics, as it could be used to influence the audience.  

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'Political messages reach should be earned, not bought'

Dorsey believes that the reach of political messages “should be earned, not bought.” He said online political ads present challenges to civic discourse, as they include videos that are manipulated and information that has not always been verified or fact-checked, and which can be misleading. He further added that this happens “all at increasing velocity, sophistication, and overwhelming scale.” He added that he worried that political advertising on the internet “has significant ramifications that today’s democratic infrastructure may not be prepared to handle.”

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Acknowledging the fact that the Micro-Blogging platform is a small part of the larger political advertising ecosystem, he pressed upon the need to have more forward-looking political ad regulation. Dorsey has announced that Twitter will share the final policy by November 15, which will come into effect on November 22. 

The move by Twitter is in complete contrast to Facebook, a rival social media giant, that has faced a backlash for its controversial policies on political advertising. Facebook's CEO Mark Zuckerberg has said that it is incorrect for private companies to censor politicians or news in a democratic country.

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