Bengaluru Coconut Vendor's Ad Challenges Zepto, BlinkIt, Big Basket, Goes Viral

Bengaluru: Bengaluru is often in the spotlight for its innovation and creativity, and a local coconut vendor’s clever ad competing with e-commerce platforms has captured the internet's attention.

The advertisement compares the vendor’s coconut prices with those on quick commerce apps Zepto, BlinkIt, and BigBasket, highlighting his lower price: “Our price only Rs. 55.”

This ad was posted on X by @peakbengaluru with the caption, “Will quick commerce affect roadside coconut vendors?”

Many netizens have dubbed it a 'peak Bengaluru moment,' with some customers impressed by the lower price and the vendor’s connection with the community through this creative ad.

However, some users also pointed out the benefits of using apps like Zepto and BlinkIt over local vendors.

“Yes, in Delhi, roadside ones are quoting 80 and BlinkIt less than that,” a user wrote.  
“Local cart vendors are always more expensive than shops, supermarkets, or quick commerce,” commented a second user.  
“Quick commerce will charge for convenience. From my experience, quick commerce has a 20-30% higher rate than regular shops,” a third user opined.  
A fourth user added, “Online delivery is a convenience at your doorstep, so one has to bear the delivery costs.”