Indian-Americans Launch Bollywood-Inspired Video in Support of Kamala Harris | WATCH

Washington: An Indian-American Democratic fundraiser, Ajay Bhutoria, launched a digital video on Thursday to mobilize South Asian voters in critical battleground states ahead of the November elections. The video, set to the instrumental version of A.R. Rahman’s iconic song “Dil Hai Chota Sa, Choti Si Asha” from the film *Roja*, aims to resonate with South Asian communities across the United States.

The campaign video delivers its message in several Indian languages, including Bengali, Tamil, Hindi, Marathi, and Gujarati, seeking to build a cultural connection with diverse South Asian voters.

“This is the moment for us to unite and show our support for Kamala Harris,” said Bhutoria, a National Finance Committee member for the Kamala Harris presidential campaign. He revealed plans to release additional Bollywood-inspired videos, as part of an ongoing effort to boost voter turnout for Harris and her running mate Tim Walz. “The choice is clear between Kamala Harris’ vision for a better future and Trump’s divisiveness. Thousands of South Asian volunteers are organizing, knocking on doors, and making calls to help win this race,” he added.

The video highlights themes of hope and unity, which Bhutoria emphasizes align with Vice President Harris' campaign message. “Vice President Harris embodies joy and hope for our community. She’s running to build a future that moves beyond the divisiveness of Donald Trump . She represents hope for over 5 million Indian Americans. We are using Bollywood music to engage our community and ensure their voices are heard,” Bhutoria said.

Conceptualized by Ajay and Vinita Bhutoria and produced by Ritesh Parikh of Awesome TV, the video features messages in multiple languages, including Telugu, Gujarati, Punjabi, Hindi, Bengali, Tamil, Malayalam, and Urdu. Parikh commented, “Bollywood has always connected people through stories, and Kamala Harris reflects that spirit by bringing people together. She brings joy and hope for all of us.”