World’s Smartest Cat Litter Brand, PrettyLitter, Partners with Martha Stewart

World’s Smartest Cat Litter Brand, PrettyLitter, Partners with Martha Stewart. Mike Krautter Martha will champion the brand in ad campaigns that will span across digital, television, podcast, and radio, as well as act as a brand spokesperson. “My cats are cherished members of the family, and no one understands that better than PrettyLitter,” said Martha Stewart. “I've been a loyal customer for quite some time now and I’m thrilled to educate consumers on the special health-monitoring technology this product offers. PrettyLitter provides convenience with its low-maintenance, lightweight, and odor-trapping crystals, a practical solution to an everyday problem as a cat owner.”

“Martha Stewart is the ultimate authority on everything home and lifestyle and her love of animals and her pets is always so apparent. We are honored to welcome her to the PrettyLitter team,” said PrettyLitter Founder and CEO Daniel Rotman.

What is PrettyLitter?

Unlike ordinary litter, PrettyLitter keeps tabs on the cat's health by changing colour. PrettyLitter has clean and effective crystals trap odor instantly and eliminate moisture so one never have to smell the cat's dirty business again. Delivered straight the doorstep, PrettyLitter is also up to 80% lighter than other brands on the market, and a single bag (per cat) typically lasts up to a whole month.

(Image Credit: Twitter/@PinkRoseWD)