As recent climate-change catastrophes has got the world pondering on ways to green, fashion mega-giant Gucci has decided to take ownership for it. Gucci announced on Thursday that it has become an entirely carbon neutral company. The brand has said that this move has been taken 'as an acknowledgment of the role the fashion industry has played in contributing to environmental issues'. The luxury brand has stopped using fur since 2017.
The company aims to reduce and offset the 'unavoidable emissions' done by them through their processes. Notably, Gucci has also extended its plan to include its entire supply chain. This includes parts of the production process that use external businesses, as shared by the brand. The brand took to Twitter to announce Gucci president Marco Bizzarri's statement on 'redefining carbon neutrality.'
“We are redefining carbon neutrality and we hope other CEOs across sectors will view this as a call to action,” #MarcoBizzarri President and CEO of Gucci. Discover more https://t.co/vFNuglCnJy. #GucciEquilibrium #ClimateChange pic.twitter.com/6to6bZBPVk— gucci (@gucci) September 12, 2019
Explaining what is the root cause of its greenhouse emissions, Gucci owners have reportedly identified the early stages of the supply chain as the main culprit. They believe that 90% of its greenhouse gas emissions occur at that stage. By extending its plan to include its entire supply-chain, Gucci believes that it could significantly reduce the amount of environmental damage the company inflicts, as per reports. It also announced its $8.4 million contribution to Redd+ - a UN project to reduce emissions from deforestation in Peru, Kenya, Indonesia and Cambodia.
Climate change has been been a big matter of debate, in the wake of the ongoing Amazon fires in the world's largest rainforest. The world's interest piqued when NASA released a satellite image of the devastating forest fires which has reached 80,000 - the highest since 2013. Brazil which is home to 60 percent of the rainforest has faced the biggest brunt of the forest fires. Experts blame accelerating deforestation during the months-long dry season to make way for crops or grazing as the main reason for the forest fires.