Updated April 6th 2025, 16:42 IST
In a reflective tweet on X, businessman Harsh Goenka contributed to India's ongoing startup and work culture controversy—fueled by previous remarks from Infosys founder Narayana Murthy , L&T CEO S.N. Subrahmanyan, and Union Minister Piyush Goyal.
Goenka explained that their requests for 70-90 hour work weeks or criticizing the usefulness of startups creating vegan ice creams were not meant to be taken literally but directionally.
"They were inquiring: what are we actually building?" Goenka stated.
Goenka stressed that India's attention must be diverted from short-term comfort to long-term value creation.
“If India wishes to compete with the US or China, we can't simply concentrate on comfort, convenience, and brands. We need to build with ambition—AI, deep tech, robotics, clean energy—sectors that move the needle", he wrote.
He emphasized that the message is not about glorifying overwork but motivating a change in national mindset.
"This isn't about glorifying burnout. It's about shifting the national mindset—from ease to effort, from quick wins to long-term value," Goenka said.
The post is in the context of a national debate surrounding productivity and innovation in startups. Recently, Murthy created controversy proposing young Indians must work extended hours in order to spur national growth, while Piyush Goyal asked whether startups should concentrate on "vegan ice cream" over deep-tech innovation.
Goenka's balanced perspective presents a call to action for India to actually emerge as a world power, its startups and youth need to think higher, build smarter, and think deeper.
Published April 6th 2025, 15:30 IST