Advertisement

Updated 15 May 2025 at 11:01 IST

Royal Enfield To Launch First Electric Motorcycle In 2026 - Here's What Company Said

Additionally, the maker of Bullet motorcycles has earmarked an assembly line at its Vallam Vadagal plant near Chennai to manufacture the electric motorcycle but is still working on a distribution strategy for the product.

Reported by: Avishek Banerjee
Follow: Google News Icon
Advertisement
Royal Enfield Flying Flea
Royal Enfield Flying Flea | Image: Royal Enfield

Royal Enfield, the bikemaking arm of Eicher Motors, is gearing up to roll out its first electric motorcycles under the Flying Flea sub‑brand. Revealed during Eicher Motors’ recent earnings call, the retro‑inspired Flying Flea C6 is slated for launch in the fourth quarter of FY26 (January–March 2026), followed by the scrambler‑style Flying Flea S6.

“FF-C6 and S6 are the two models. Both are different product.  We are currently in the testing phase. We are looking to launch in Q4 of FY26,” Eicher Motors Managing Director B. Govindarajan told reporters during the post-earnings call of Eicher Motors Ltd. on Wednesday. He went on to add, "We have identified vendors for the Flying Flea." 

Product details and development timeline

The world's largest middleweight bike manufacturer had introduced Flying Flea, at last year’s EICMA show in Milan, unveiling two models: the FF-C6, which has a classic design, and the FF-S6, styled more like a scrambler.

Speaking about the new electric brand, Govindarajan explained that Flying Flea represents Royal Enfield’s entry into the EV space. The brand is designed with urban and near-urban mobility in mind, offering lightweight, practical models for everyday use.

The Flying Flea name pays tribute to Royal Enfield’s lightweight WWII-era WD/RE motorcycle, designed for parachute deployment, according to the company. To support this electric push, the company has committed over Rs 1,500 crore and has recruited top-level talent to lead the Flying Flea initiative.

Strengthening EV Capabilities

Royal Enfield has significantly ramped up R&D for its EV segment over recent years. A dedicated team of more than 250 engineers and specialists, spread across India and the UK, is working on EV development. So far, they’ve filed over 45 patents across various technology domains. Additionally, the maker of Bullet motorcycles has earmarked an assembly line at its Vallam Vadagal plant near Chennai to manufacture the electric motorcycle but is still working on a distribution strategy for the product.

Govindrajan revealed that the company is currently exploring various retail strategies for its upcoming electric vehicles, including utilizing its existing dealership network or establishing dedicated EV sales channels. “The final retail blueprint is expected to be in place by the next quarter,” he stated. 

Although the company has secured land for a future EV-dedicated facility in Cheyyar, the initial batch of electric motorcycles will be produced at its Oragadam plant on a separate assembly line.

Also Read: Eicher Motors Dividend 2025: Royal Enfield-Maker Declares Rs 70 Dividend In Q4 Results 2025 - Check Full Details | Republic World

Inking strategic tie-ups to Power Its EVs

Additionally, Eicher Motors has acquired approximately a 10.8% stake in Stark Future, a Spanish firm known for high-performance electric motorcycles, as part of its plan to jointly develop the battery management system. Qualcomm will supply the necessary chipsets.

"Any partnership that we have should add value to our journey," said B. Govindarajan, CEO of Royal Enfield, likening the collaboration to Royal Enfield’s strategic tie‑up with Volvo in its commercial vehicle division.

Positioning and Price Points of Its EVs

The company revealed that the Flying Flea C6 is aimed squarely at urban commuters and first‑time riders seeking a blend of "heritage" and "sustainability." The S6, a scrambler-inspired version, is also in development and will cater to those seeking a more rugged electric ride, as per the company's claims.

Market estimates suggest the Flying Flea C6 could be priced between Rs 2–3 lakh, making it a competitive offering in the premium EV space. The S6 is projected to follow by late 2027. Both models are expected to serve domestic and international markets, contributing to Royal Enfield’s growing global footprint.

Record Sales in FY25

This electric push comes on the heels of a record‑breaking FY25, during which Royal Enfield sold 1,009,900 motorcycles—a 10.65% increase—surpassing the 1 million mark for the first time. Domestic volumes reached 902,757 units, while exports exceeded 100,000, buoyed by 29.7% growth. In Q4 alone, the brand moved 287,000 bikes, underscoring its robust market position.

"FY25 was an incredible year for Eicher Motors and Royal Enfield. We delivered our best-ever financial performance and, despite a slow start to the year, we built strong momentum in the second half—launching six new motorcycles, achieving a record festive season, and seeing healthy demand across all our products. We also strengthened our international footprint, with consolidated exports surging 29.7% to 100,136 units, and opened new CKD operations," said B. Govindarajan, MD of Eicher Motors and CEO of Royal Enfield.

Following the electric announcement, Eicher Motors’ stock ticked up 0.48% to Rs 5,446.90 on the BSE, outperforming the broader Sensex, which ended 0.22% higher.

Published 14 May 2025 at 19:14 IST