Farmley raises $6.7 million in a Pre-Series B round led by BC Jindal Group

Farmley, a healthy-snack brand, has raised $6.7 million close to Rs 56 crore in a Pre-Series B funding round led by BC Jindal Group. Existing investors like DSG Consumer Partners, Omnivore and Alkemi Partners also participated in funding round.  

The company will utilise the funds to expand its footprint in offline retail locations and enhance its brand-building initiatives, as per an official release.  

Akash Sharma, Co-founder of Farmley said, “These funds will play a pivotal role in fuelling our product innovation efforts, in diversifying distribution channels, and in amplifying the brand-building efforts. We would like to make people’s snacking experiences more wholesome by operating on consumer-first principles.”  

Co-founder at Farmley, Abhishek Agarwal, said, “With the increasing awareness about health and wellness, consumers are looking for options that not only taste good but also provide nutritional value. This fresh infusion of funds will allow us to take our brand to new heights and reach a wider audience of snack enthusiasts.

"Leveraging our deep sourcing advantage, an in-house product development unit, a robust product-market fit playbook, and an expanding omnichannel distribution network, we are in the right place at the right time”.  

Former Indian cricketer, Rahul Dravid, is the company's brand ambassador.  

BC Jindal Group representative said Farmley is re-imagining India’s snacking habit with a focus on health and wellness through the development of a healthy snacking segment.

The snacking and dry fruit company has surpassed the milestone of generating Rs 300 crore in annual recurring revenue (ARR), posting an increase of over 400 percent in the last two years.

Additionally, the company has achieved positive Earnings Before Interest, Taxes, Depreciation, and Amortization (EBITDA).

The FMCG company has been able to secure $9 million in funding rounds, inclusive fund generated in earlier rounds through investors such as Omnivore, Insitor, Alkemi Partners, and DSG Consumer Partners.