Few days after launching the #MainBhiChowkidar on social media website Twitter, the Bharatiya Janata Party (BJP) president Amit Shah has brought the wave of the viral campaign on Facebook as well. He has changed his Facebook profile photo to 'Mai bhi chowkidar' filter and has also termed the move as "adding strength to the #MainBhiChowkidarmovement".
Intensifying the campaign, Amit Shah urged the citizen of India to join Prime Minister Modi in his endeavour. Take a look:
Earlier on March 17, 2019, PM Modi, party president Amit Shah, an array of Union Ministers and leaders prefixed their Twitter names with 'Chowkidar'.
The move was in solidarity to PM Modi's campaign after he tweeted a video showing how all Indians are 'chowkidars'
"Your Chowkidar is standing firm & serving the nation. But, I am not alone. Everyone who is fighting corruption, dirt, social evils is a Chowkidar. Everyone working hard for the progress of India is a Chowkidar. Today, every Indian is saying-#MainBhiChowkidar," he tweeted.
'Main Bhi Chowkidar' has been started after extensive surveys and data analysis by BJP strategists who feel that Congress president Rahul Gandhi's 'chowkidar chor hai' jibe and campaign is not resonating among people. The surveys also suggested that it is actually angering people in the country, according to a release.
A similar strategy was adopted by the BJP ahead of the 2014 general elections, wherein the party turned around senior Congress leader Manishankar Aiyar's "chaiwallah" jibe into a mass campaign.
This campaign is expected to drive the narrative of the Prime Minister's strong and decisive image which multiple surveys have conveyed is the main factor in the upcoming elections, the release mentioned.