New Delhi: Reacting sharply to a viral video showing some men purportedly slaying a goat with a photo of BJP state president K Annamalai tied around its neck, the party on Thursday demanded strong action into the incident with BJP's IT In-charge Amit Malviya claiming, “This is how the anti-Sanatan INDI bloc will butcher the Hindus if they ever come to power”.

It was immediately not known where the purported incident happened or who had posted it. The veracity of the clip could not be ascertained immediately.

Calling the act "barbaric", Malviya stressed this is how Annamalai’s political rivals "celebrated the DMK win in Tamil Nadu" - by slaughtering a goat in full public view, with a picture of Annamalai on it.

"This is how the anti-Sanatan INDI alliance will butcher the Hindus, if they ever come to power", he wrote in a post on social media platform ‘X’.

Initial data suggests that in 2024, three out of four Muslims have voted for the Congress alliance. Up from 2/4 in 2019. The Congress is now the new Muslim League", he asserted, adding, “They will not stop till they take away reservation of the SC/ST/OBCs and give it to the Muslims”.

Making a public-wide appeal to “stop them at all cost”, the BJP leader said, “The Congress and its alliance will simultaneously unleash caste divisions in order to weaken the Hindu consolidation just as they have tried this time”.

This is a long cherished project of the Breaking India forces, Malviya further said, urging the Hindus to beware.

Annamalai, on his part, said if the "DMK" workers were angry against him, they might as well come at him.

“If the DMK workers are so angry with me, I am here in Coimbatore... The innocent goat could have been spared”, he said while talking to reporters in Coimbatore.

In the Lok Sabha polls held in Tamil Nadu on April 19 the results for which were announced by the Election Commission on June 4, the ruling DMK-led bloc won all 39 seats in the state as well as the lone neighbouring Puducherry segment.

Annamalai, who led the BJP-led alliance in Tamil Nadu in a spirited fight, lost out to DMK's Ganapathy P Rajkumar in Coimbatore.

Tamil Nadu BJP Vice-President and Party Spokesperson Narayanan Thirupathy, meanwhile, uploaded the video on his official X account, condemning the incident.

"Killing a goat in the middle of the road and shouting against @annamalai_k and celebrating his (LS polls) defeat clearly shows that the political parties are afraid of the growth of @BJP4India in Tamil Nadu, and exposes the lowest level of politics that the opposition political parties can stoop (to)," he said.

“Further, it can be heard on the video that children were made to shout slogans against Annamalai. Instigating hate and anger in children is highly condemnable and exposes the opposition's silly, filthy politics”, Thirupathy further said as he expressed hope for strict action into the incident and subsequent “arrest of these criminals”.