'Inhuman', 'Traumatising': 'Pihu' Film's Marketing Ploy Gets Flak On Twitter, Producer Justifies It

The trailer of Vinod Kapri's ‘Pihu’, which showcases the story of a two-year-old girl trying life-threatening actions at home alone after her mother’s death, has not just shocked and disturbed the viewers, but it had got many celebrities talking about it. Amitabh Bachchan, Bhumi Pednekar, among others had expressed their wonder and discomfort after watching the trailer.

READ: 'Pihu' Movie | Amitabh Bachchan, Bhumi Pednekar, And Other Celebrities Respond To 'Dangerous' Trailer Of The Thriller

As the journey of the film started off on a positive note, now the makers are now getting flak for their promotional strategy. People from across the country have reportedly got calls from a child who 'hysterically’ cries for her parents and asks for help. This is followed by them receiving a message with a link of the film's trailer.

Several recipients of the frightening call took to Twitter to express their objection to the promotional strategy. One of them claimed that he was trying to call back on the number to try to help, while another cut the call mid-way itself as she thought it's a prank call. However, most of them were not too pleased with the marketing ploy and called it 'horrible','annoying', 'inhuman', 'traumatising' and a 'disgusting invasion of privacy'. They lashed out at the promotional strategy, calling it 'absurd' and 'desperate'. 

READ: Here's How Two-Year-Old Myra Vishwakarma Shot For 'Pihu'

One of the producers of the film, Ronnie Screwvala, however, came out in support of the strategy amid the flak and was quoted as saying 'to each his own' by a portal, adding that it was the decision of the marketing team to try something 'different.' He added that they were not going to stop pushing the envelope just because some people had an issue with it.