Updated January 18th, 2019 at 17:20 IST
‘Uri: The Surgical Strike’ beats these hits to conclude week 1 on a winning note; why movie is a ‘money-spinner’ explained
The ‘josh’ is ‘high’ for the team of Aditya Dhar’s ‘Uri: The Surgical Strike’ as the movie had an outstanding week one at the box office, touching Rs 70-crore mark in domestic collections. The movie has beaten by a good margin the first-week collections of the most loved films of last year.
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The ‘josh’ is ‘high’ for the team of Aditya Dhar’s ‘Uri: The Surgical Strike’ as the movie had an outstanding week one at the box office, touching Rs 70-crore mark in domestic collections and earning the 'super hit' tag.
On Thursday, the movie collected Rs 7.40 crore, concluding a brilliant spell in the weekdays where they minted Rs 10.51 crore, Rs 9.57 crore, Rs 7.73 crore, respectively on Monday, Tuesday, Wednesday, according to figures tweeted by Taran Adarsh.
Previously, the weekend collections of over Rs 35 crore and particularly the doubling of collections from Rs 8.20 to 15.10 crore from Friday to Sunday was the biggest testimony of how much the audiences loved the movie.
With Rs 70 crore in the first week, it goes without saying that the movie will enter the Rs 100-crore club as it has done a lot better in week one than the big hits of last year which had reached the three-figure mark.
‘Uri: The Surgical Strike’ has beaten by a good margin the first-week collections of the most loved films of last year like ‘Sonu Ke Titu Ki Sweety’, ‘Raazi’, ‘Stree’ and ‘Badhaai Ho’ which had one-week collections of Rs 45.94, 56.59, 60.39 and 66.10 respectively.
READ: As ‘Uri: The Surgical Strike’ Is Declared A Hit, Vicky Kaushal And Other Stars Celebrate By Sporting ‘How’s The Josh’ T-shirts
According to the trade expert, the movie is set to be a ‘money-spinner’ for the makers due to the economics involved. He wrote that the movie’s total budget, including cost of production and print and advertising, is Rs 42 crore. Taran added that the makers are already into profit from the theatrical business, with a lot more being set to be added to the total. The revenue from non-theatrical sources, satellite, digital and music, is set to add tremendously to the overall profits, he tweeted.
'Uri: The Surgical Strike' has been produced by Ronnie Screwvala and stars Vicky Kaushal, Paresh Rawal, Mohit Raina,Yami Gautam, among others. The movie is based on the true incident of Indian Army's attacks in Pakistan-occupied Kashmir (PoK) against suspected militants following the attacks in Jammu and Kashmir's Uri town in September 2016.
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Published January 18th, 2019 at 17:03 IST