Updated November 8th, 2019 at 17:01 IST

Khloe Kardashian launches new brand with her sisters

The 35-year-old reality star is coming out with a new perfume brand with her older sister Kourtney Kardashian and Kim Kardashian. Read more to find out.

Reported by: Yash Tripathi
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The Kardashian sisters are going to launch a new product, Fragrances, in their joined venture. The three sisters; Kim, Khloe and Kourtney, have collaborated with Kim's Kompany company KKW Beauty which will be launching a collection of three fragrances. The three fragrances will represent each sister's different style and personality.

Posts made by Khloe Kardashian and other Kardashian sisters

The posts shared by Khloe Kardashian and Kourtney Kardashian on Instagram showed the sisters holding the giant perfume containers. While captioning Khloe wrote, "Creating the KKW Fragrance Diamonds Collection with Kim and Kourtney was so inspiring. I wanted to create a fragrance that feels feminine, sexy and strong when I wear it. It’s such a dreamy scent with a mix of sweet florals and musk that can be worn from day tonight. I’ve been wearing this non-stop and love it more and more every day."

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Kim Kardashian's post was profound and thoughtful. It was she who brought out many insights related to the upcoming brand. While writing very elegantly, she said "I’m so excited to announce the new @kkwfragrance Diamonds Collection by Kourtney x Kim x Khloé!!! This collection is really special because it’s the first fragrance collaboration I’ve done with Kourtney and Khloe for my line. Each of the fragrances really capture us individually. My scent is fresh and floral and becomes warmer as I wear it throughout the day. I can’t wait for you guys to smell how amazing these scents are!!! Launching on 11.08 at 12 PM PST at KKWFRAGRANCE.COM"

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Kourtney, on the other hand, used a much more spirited approach for her fragrance where she captioned the post with, "Fragrance is so personal, so being able to create my scent from start to finish was an exciting experience. I wanted to create a vibrant one that matches my classic, playful vibe. The combination of Golden Berries, Jasmine and Vanilla is refreshing."

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Published November 8th, 2019 at 14:15 IST