Housefull 4 Express: Piyush Goyal has a message for B-Town filmmakers

The team of Housefull 4 took promotions to another level by travelling on a special train from Mumbai to Delhi on an overnight journey. The train was adorned with posters of Housefull 4 from the engine till the end. This wouldn't have been possible without the support of the Indian Railways. In fact, it has been designed as a new move, termed as the 'Promotion on Wheels', that filmmakers can use for the promotions of their films. Union Railways Minister too urged other film celebrities to use this platform to reach out to more masses. 

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Sharing photographs of the train on Twitter, Railways Minister Piyush Goyal wrote, “Railway’s Novel Idea of Promotion on Wheels: A special train will be travelling from Mumbai to Delhi on 16th-17th October, to promote the upcoming film, Housefull 4, along with the film’s team. I encourage more filmmakers to use this route to reach out to the masses.” 

The cast and crew of the movie named the special train as the Housefull 4 Express, and several pictures and videos from it have been going viral. Akshay Kumar, Riteish Deshmukh, Kriti Sanon, Kriti Kharbanda, Pooja Hegde, Bobby Deol, Chunky Panday and other members of the team are a part of the journey. Be it Pajama Party, listening to music together, dancing together, celebrating birthdays or playing games like Housie or Antakshari, the Housefull 4 stars were seen having a gala time on the train. 

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Akshay had lauded the idea too earlier, and was quoted as saying by ANI,  "I think it is a great idea, along with Sajid Nadiadwala and Fox Star Studios, they came up with an idea that we can do something like this and we got the permission very fast and here we are. It's a great idea, which is gonna be fun." 

READ: The 'Housefull 4' Express: Akshay Kumar & Team Embark On Train Journey

The train halted at stops like Surat, Baroda, Kota and Mathura, before it finally reached Delhi on Thursday. 

Housefull 4

Meanwhile, Housefull 4 revolves around the theme of reincarnation comedy. The six actors are seen in 1419 in one track and in 2019 in the other track. The movie has been helmed by Farhad Samji and also stars Johnny Lever, Rana Daggubati, among others. Housefull 4 releases on October 25.

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