Dairy major Amul for the first time has launched camel milk in select Gujarat markets, Gandhinagar, Ahmedabad and the Kutch.
Sourced from the Kutch, the camel milk will be available in a 500 ml PET bottles priced at Rs 50, and needs to be refrigerated, as it has a shelf life of three days, the dairy major said Tuesday.
Amul had earlier introduced a camel milk chocolate which continues to receive a good response, it said.
The company said camel milk is easy to digest and healthy with numerous benefits, like high in an insulin-like protein, making it beneficial for diabetic persons.
In the statement, the company also stated that camel milk is helpful to those having dairy allergies as it doesn’t contain any allergens.
Amul had recently made headlines for the legal notice the company had sent to Google for allegedly earning revenue from fake websites bearing its trademark.
The company in the legal notice had stated that they were brought to the notice of several cases since March 2018 of fake websites and emails in the name of Amul, that asked viewers to deposit money into their bank accounts. The dupers were "making unlawful gains by duping people", the legal notice to Google had stated.
Amul had accused Google of allowing the practice to flourish through its paid promotion service for the miscreants without background checks and thus earning revenue from the click-based advertising.
The dairy brand had asked the tech giant to "to immediately cease and desist from displaying the search result of such fake/fraudulent websites" in the legal notice. “Google should not allow its platform to be used from committing illegalities and offences,” the legal notice read.
"Failure to comply with the aforementioned condition within seven days from the receipt of this notice shall constraint our client to escalate this issue using all available means," the legal notice had stated.
(With inputs from PTI)