The Chairman of Mahindra Group, Anand Mahindra shared a short clip of a Hollywood music producer, playing drums with the local people of Maharashtra. The video was posted on September 6 during the Indian festival of Ganesh Chaturthi. Mahindra called the “fusion” of western culture with the Indian one as an "exciting". The business tycoon received the video on WhatsApp, which has now become viral.
Mahindra shared this video saying the festival has gone global. He further asked his followers' suggestions about their cultural team organizing an International Street Drums Festival every year during the Ganesh immersions. He believes the festival has already gathered global attention and this video proves the same. In the 42-second clip, the locals are seen smiling and enjoying, along with the Hollywood producer both of them take turns to play the drums which sounds like a properly composed beat. The video has now been viewed more than two lakh times.
Apparently a Hollywood music producer.The Ganesh festival’s already gone global but this fusion on Mumbai’s streets is exciting. Do you think our Cultural team should organise an international Street Drums festival every year during the Ganesh immersions? #whatsappwonderbox pic.twitter.com/MFwZwgzUqV— anand mahindra (@anandmahindra) September 6, 2019
As soon as the business tycoon proposed the idea of such a festival, netizens applauded and accepted the same. People reverted by posting similar videos of the celebrations from their area. Some even corrected Mahindra that the video is from Pune and not Mumbai. For International Street Drums Festival, one Twitter user also assured Mahindra that there will be "many" entries from Pune's Mandal.
Definitely yes !— Anshu Dubey (@AnshuDubey27) September 6, 2019
Pune Mandal’s will have many entries in that festival 🙂 pic.twitter.com/QCIXrFwnrR
International street drums Sounds like a good idea.— Ashish Handoo (@ashishAhandoo) September 6, 2019
Indian Hindu culture, traditions, rituals & festivals r best in world....full of joy, dance, music, folks, dresses, drama & colours..and slowly entire world is recognizing this fact....we sld be proud of our ancestors for gifting us such rich cultural heritage..☺☺— Pratap S Sisaudia (@PSisaudia) September 6, 2019