The Chairman of Mahindra Group, Anand Mahindra, took to Twitter and informed his followers and fans that the new electric toy-tractor launched by Mahindra has finally arrived in the market. He had earlier announced the launch of the new ‘Mahindra Novo Ride-on Tractor’ in August, back then he said that this tractor is being launched for the 'very young, budding agriculturist’. On Wednesday, he took to Twitter to share the video of a netizen showing how his daughter was enjoying on the tractor. Anand Mahindra tweeted the following.
It’s finally here. The Mahindra ride-on tractor. Thanks for sharing this Sachin. Your daughter looks as if she’s going to be an expert farmer & tractor driver! Am going to buy one for for my grandson when he visits us soon... https://t.co/AX4087LUbe— anand mahindra (@anandmahindra) November 7, 2019
The Mahindra tractors have been creating a buzz online ever since they were announced. They had even appeared in the popular mobile game PUBG. At this time, Indian fans took to social media by sharing various screenshots of the tractor after recognizing the brand. There are also non-ride on versions of the toy tractors, which are even smaller - the size of radio-controlled cars. The scale model toy Mahindra Novo tractor is sold in the market in two models - Mahindra Novo Toy Tractor and Mahindra Yuvo Toy Tractor. These toy-tractors have been priced at Rs 567 and Rs 658, respectively.
So is this a new tractor model we’re launching? Indeed it is. Except it’s even more ‘compact’ than you may have thought! Say hello to the Mahindra Toy Ride-on tractor. Perfect for the (very) young, budding agriculturist. Motorized, with a remote controller. Coming soon... pic.twitter.com/iSShVXfwHc— anand mahindra (@anandmahindra) August 12, 2019