The Assam Police, famous for its hilarious online campaigns, are in the news again. The police have come up with another serious issue, the drug controlling campaign, on Twitter. Creatively taking the example of Netflix’s famous crime drama series, Breaking Bad, the police department has shared a ‘Say No To Drugs’ campaign with a hilarious touch to it.
The recent twitter post, is a small slice of its huge #ThinkBeforeYouDope campaign, claiming their fight against Drug abuse. The poster also features the main character of the drama series, Walter White (Bryan Cranston).
What do we do with bad habits ?— Assam Police (@assampolice) October 11, 2019
We break 'em & then Barium!
Say NO to Drugs.
We've got our ions on you, coz we are the ones who Knock!
Este es El Camino Señores! #ElCaminoABreakingBadMovie #ThinkBeforeYouDope pic.twitter.com/WXc6CSDoUA
The Assam Police's swag is winning hearts of netizens, with support and praises showering from across the country. While some users can be seen supporting the initiative, others can be seen appreciating the department's hilarious creativity.
This is awesome @assampolice . The way you do your graphic and the ideal representation through catchy phrases is really wow! #BreakBadHabits #ThinkBeforeYouDope #ElCaminoABreakingBadMovie @saikia_kula @ietrending— Brinda Choudhury (@Verinda10) October 11, 2019
Some are all hands down in praises.
I was and is a fan of Assam Police IT team since I have discovered it. Keep it up for getting the message across.— Bikram Terang (@bikram_terang) October 12, 2019
However, this is not the first time when the Assam police department has come up with innovative yet hilarious ways to convey serious messages in public. In order to gain public support, they have recently launched highly active campaigns against issues like mob lynching, fake news, and suicide among youths.