With two weeks to go for the grand Ayodhya ceremony, Prime Minister Narendra Modi has called upon all the temples in the country to "initiate a massive cleanliness campaign at all small and large pilgrimage sites" from January 14 to 22. Launching the 'Swachh Mandir (Clean Temple) campaign, PM Modi said, "I urge people across the country to initiate a massive cleanliness campaign at all small and large pilgrimage sites from January 14, a week before the grand construction of the Ram temple, until January 22. Every temple should witness a cleanliness drive from January 14 to 22."

Sharing a video on Instagram, PM Modi urged all the citizens to keep Ayodhya clean. Addressing the residents of Ayodhya, PM Modi said, "Get ready to welcome countless guests from India and around the world. People from across the nation will now visit Ayodhya regularly. Therefore, the residents of Ayodhya should take a pledge to make Ramnagari the cleanest city in India."

Speaking further on the campaign, "Lord Ram belongs to everyone. When Lord Ram is coming, not a single temple or pilgrimage site should remain untidy."