How SOL Brand Solutions is bringing Branding as the core of Exhibitions in India

The exhibitions and events landscape in India is not only largely unorganised but is also quite competitive. Merely putting up a booth at an exhibition is not enough. Brands need to figure out innovative ways to create memorable and engaging experiences for a lasting impact. This is where exhibition booth design companies like SOL Brand Solutions go beyond exhibition designing towards experience designing. They specialise in taking audience engagement and brand visibility to a whole new level. From captivating designs to interactive and brand-aligned experiences, SOL Brand Solutions strives to do something meaningful, something memorable, and something different for brands so that they are not only remembered but also revered. 

SOL Brand Solution is a premier exhibition booth design company that plays a significant role in transforming the event landscape in India. They are recognized for their branding and stall design solutions, eco-friendly and sustainable booths and most importantly knowledge of branding and exhibition spaces making them a notch above the rest. 

Stand Out Amongst Competitors

During an exhibition, there are countless businesses competing to attract the attention of attendees. An innovative exhibition booth design that consists of unique structures, compelling visuals, and bold colours combing with one’s brand image can enhance footfall. Designers at SOL are recruited from premium design institutes like the J.J. School of Arts and Rachana Sansad and are trained in a process to visualise brands such that they understand ‘Physical Evidence’ as one of the most important 7Ps of Marketing. 

Convey Brand Message With Clarity

A well-thought-out exhibition booth design can communicate the core values of any business more effectively. From brand colours to logo design, it can help a business tell their brand story with the help of compelling graphics and visuals. They key question that a designer at SOL asks is ‘What is the 1 message that your booth should give.’ Then the entire design process is made to revolve around giving and answer to that question. 

Maximize Space Utility For Better Interaction

Small spaces can have big impacts, if done correctly! Exhibition booths have very limited spaces. However, a skilled designer can make a booth be effective even within a small space. Innovative furniture and an intelligent layout can go a long way in maximising space. It can strike the right balance between displaying products and offering enough space for interaction. 

Boost Customer Interaction And Engagement

An immersive exhibition stall design can attract the attention of the attendees in less than a second. By integrating interactive elements that are placed strategically a booth can gather more leads. SOL has used technologies like Augmented Reality, Virtual Promoters, and Rotoscopes to drive more user-driven content even when it comes to exhibition booths. 

Enjoy A Seamless Branding Experience

Seamless branding is a very important part of the entire marketing experience. A customer interacts with the brand in many ways; ATL advertising, website, social media presence, customer representatives, etc. Exhibitions form a part of the ‘Branded Environments’ of a company or brand. It is important that these match the same tonality, colour scheme, communication, that the brand has across the other touchpoints. Unorganised players in exhibitions are largely focused on physical requirements - like meeting rooms, logos, etc - however, an organised player and agency always focuses on understanding the feeling that the brand converys and bringing out that feeling and subconscious brand communication is the core of their success. 

Build A Consistent Brand Identity 

Professional exhibition booth designs can foster trust with customers. It can drive engagement from them by reflecting the values, aesthetics, and identity of a brand in a consistent way.

“An exhibition booth design company is not about building 4 walls, a meeting room, a pantry and a 3D logo, it is about understanding a brand, understanding its customers, understanding its physical evidence and bringing out the same soul and spirit via space design. This understanding is the difference between any unorganised small time exhibition player and a global agency like us” says the CEO of SOL Brand Solutions, Kshama Chhapkahnawalla.