Regional content strategies & mobile marketing solutions to boost audience engagement
OTTv Mumbai 2019 - Series 2, organized by Dveo Media with Hoichoi as Platinum and Presenting Partner, is scheduled for 10th Oct 2019 at Taj Lands’ End, Mumbai.
This 4th Edition of OTTv Mumbai will bring together major players and leading executives in the OTT and Content Business in India to debate on the regional content strategies & mobile marketing solutions to boost audience engagement.
The key topics that will be discussed during the summit include the importance of a regional content strategy and its impact on growth; the preferred localisation strategy, the future scope of dubbing & subtitling industries, the solutions to optimize on mobile marketing strategies to boost OTT audience engagement and retain customers. Other topics that will be highlighted include the attraction points for established Bollywood directors and actors to join the digital video space, and the marketing power of Tik Tok and how it can challenge other online video platforms.
We expect to welcome over 25 Executive Speakers. Among the confirmed speakers: Vishal Maheshwari - Country Head, Viu India; Vishnu Mohta - Co-Founder Hoichoi ; Siddhartha Roy – COO, Hungama Digital Media Entertainment; Hitesh Rajwani - CEO, Social Samosa; Zubin Dubash - COO Digital, Shemaroo; Ravi Teja Bommireddipalli – CEO, Robosoft Technologies; Siddharth Anand Kumar - Vice President Films & TV, Saregama India; Saurabh Varma – Film Director/ Chief Marketing Officer - INOX Leisure; Shankar B – CEO, Four Dimension; Inderpal Singh Jaggi - VP Content Alliances, Licensing & Business Development, Rajshri Entertainment; Pinakin Thakkar - Managing Director, Nirvana Digital; Varun Mohan - Head of Digital Revenue, Republic TV; Hemant Jain - Sr.Executive VP & Head of Digital Business, Lokmat Media; Soumini Sridhara Paul - VP Artist Aloud/Hungama Kids, Hungama; Poonam Vijay Thakkar - Industry Expert Marketing, Digital Content & Analytics; Karan Taurani - Vice President, Elara Capital; Kushal Sanghvi - India Lead Integral Ad Science; Kishor Shrivastav – Director Content Partnerships, Yolo Media Network; Anupam Sengupta - GM Strategy, Business Development, Eros Now; Ankit Pandey – Head Business Development, Muvi.
Commenting on the event Deepak Ramsurrun, CEO and Director of Events at Dveo Media, said “The importance of regional content is growing fast among the major OTT Platforms. Pure regional content-based platforms, like our Platinum and Presenting partner Hoichoi, are making a considerable impact on the market and engaging audiences across India. For this 4th edition of OTTv Mumbai the focus will be on audience engagement and how regional content strategies and mobile marketing solutions are impacting on it. With our Gold Partner Clevertap we will delve into how best to convert, retain and grow mobile users. We will also hear from some actors like Nandish Sandhu (Super30) and movie & web series directors like Vishal Furia (Criminal Justice) on the attraction points from Bollywood to digital video platforms.”
OTTv Mumbai 2019 Series 2 expects to welcome an audience of about 150 executives from Broadcasters, OTT TV players, Dubbing Studios, Media & Publishers, Content providers and OTT Technology suppliers & solution providers.
The key partners for OTTv Mumbai 2019 include Hoichoi (Platinum Partner), CleverTap (Gold Partner), Nirvana Digital, Hungama Kids, Media & Entertainment Association of India, Republic TV (Media Partner).