Updated October 13th, 2023 at 17:00 IST

Abhishek & Shashank's inspiring journey to transform agricultural landscape of Uttar Pradesh

The brothers share a vision that extends beyond business. They aim to bring the highest level of technology to farmers in India, substantially increasing their

Reported by: Digital Desk
Brothers revolutionising Indian agriculture touching Rs 50 Cr annual revenue | Image:Republic
Advertisement

India's agriculture sector, often hailed as the backbone of the nation, is a complex tapestry of traditions, challenges, and opportunities. With the majority of its population residing in rural areas, agriculture plays a vital role in not only ensuring food security but also sustaining livelihoods. 

However, the sector has faced myriad challenges, including fragmented land holdings, outdated farming practices with very low technological advancements, and Climate change resulting in erratic weather making it more difficult for farmers to grow crops in open fields.

Advertisement

To solve this issue – two brothers have been quietly revolutionizing the landscape of the horticulture industry in Uttar Pradesh and PAN India – their names are synonymous with innovation, dedication, and success. 

Abhishek and Shashank, co-founders of Agriplast, have not only built a thriving brand together but have also transformed the way farmers approach agriculture in Uttar Pradesh and beyond.

Advertisement

While their academic backgrounds differ, their shared entrepreneurial spirit laid the foundation for Agriplast North's remarkable journey. They came together to launch Agriplast North, setting out to make a difference in the lives of farmers who struggle to earn their living in open field cultivation.

Farming with a Vision

Agriplast North began its journey in 2011 when the duo just after completing their B.TECH & MBA left their jobs & chose to do farming on a leased land of 5 acres and showcasing technology in farming for farmers to believe it can change their lives by increasing income. 

Initially, skepticism ran high, as many doubted their ability to even sustain their farming endeavor for a mere month due to the inherent challenges. However, their unwavering patience and resilience paid off as they achieved remarkable crop yields. Word of their success spread like wildfire, attracting farmers from various regions who were eager to learn from their farming innovations.

Advertisement

These enterprising brothers introduced cutting-edge technologies such as drip irrigation, mulching, nethouses, polyhouses, and automation. These innovations transformed the income of farmers, catapulting it from a meager 2 lakhs per acre to an impressive 25 lakhs per acre. 

Their impact extended beyond their own fields as they successfully trained more than 15,000 farmers, establishing one of the most extensive networks of farmers using technology to enhance their agricultural practices.

Advertisement

Their commitment to innovation and impact lives of people also led them to venture into start-ups in online agriculture platforms and logistics mobility, gaining invaluable experience along the way.

Today, Abhishek serves as the Director & Board Member of Agriplast Protected Cultivation which has brought multiple Israeli technologies in India in last decade, contributing significantly to its revenue growth. Under his leadership, the cumulative turnover has reached approximately 45 to 50 crores.

Advertisement

Shashank, the other half of this dynamic duo, is the Managing partner of Agriplast North & responsible for implementation and ensuring the execution of their ideas. With deep connections in the farming community, he is well-known and respected among farmers. His expertise has played a pivotal role in Agriplast's success.

Together, their journey from a humble 50,000 rupee loan from their father to a 50 crore business last year is nothing short of inspiring. Their dedication has positively impacted the lives of thousands of farmers, a reward beyond measure in the world of business.

Advertisement

A Vision for Clean Food and Sustainable Agriculture

The brothers share a vision that extends beyond business. They aim to bring the highest level of technology to farmers in India, substantially increasing their income. They recognize that climate change is making open-field farming increasingly challenging and that protected cultivation is the key to providing a consistent food supply.

Advertisement

Their innovative Israeli & Dutch technologies have reduced pesticide & water usage by up to 90%, resulting in cleaner and safer food production. Furthermore, they are dedicated to preserving essential resources like water and soil, which have suffered due to the excessive use of pesticides and fertilizers over the years.

Agriplast North has become a pioneering company in hi-tech agriculture, offering innovative products and protected cultivation techniques. Their commitment to quality and excellence is in their “ FARMERS FIRST “ approach as the brother duo have done farming themselves for 6 years making them understand farmers challenges.

Advertisement

With state-of-the-art manufacturing plants, a vast farming network, and a global presence in over 15 countries, Agriplast is poised for significant growth. 

They aim to open multiple factories in India within the next five years, becoming a Rs 500 crore brand that impacts the lives of farmers while introducing technology into farming.
 

Advertisement

Published October 13th, 2023 at 17:00 IST