Updated May 11th, 2024 at 11:09 IST

When a trend meets a perfect marketing strategy, it touches the hearts of 100 million people!

Creativefuel not only understands memes but also knows what will work best for the brand.

Reported by: Digital Desk
When a trend meets a perfect marketing strategy, it touches the hearts of 100 million people! | Image:Creativefuel
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If you are active on social media, you must have come across the Vision 11 ad starring Chennai Super Kings players Ravindra Jadeja and Ajinkya Rahane trying to explain the significance of number ‘7’ to the team’s newly crowned captain, Ruturaj Gaikwad.

Due to the witty nature of the ad, it went viral at lightning speed on social platforms and Instagram, garnering the affection of over 100 million viewers. Soon after, meme pages and content creators were inundated with the ad, with comment sections overflowing with love for Thala.

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But how did this magic happen? 

Of course, there’s not an abracadabra spell behind this; instead, a meme marketing agency from Indore, Creativefuel.

As the name suggests, Creativefuel not only understands memes but also knows what will work best for the brand. This wasn't the first time they've created headlines with their work. After working in the industry for quite some time now, Creativefuel is changing how advertising works.

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Why Did They Choose A Meme Over Anything For An Ad?

In an interaction with the Creativefuel team, they revealed that they were hunting for an idea that would top, trend, and resonate with fans for a longer period. The team stated that since Chennai Super Kings are Vision11’s official fantasy partners for the season, choosing the ‘Thala’ trend was a decision they thought would be the best.

The team at Creativefuel put their expertise to use and worked on ideating, scripting, and producing the ad. They even flew to Chennai to shoot with the star players from the Chennai Super Kings.

Watching the audience's reaction was overwhelming, but it also proved that we live in a world that revolves around memes. The best way to reach and engage with people is through trends. Creativefuel, as a company, not only understands this but also demonstrates how proficient they are in this aspect.

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'Thala For A Reason' trend once again, and this time, so did Creativefuel!

Vision11’s new ‘Thala For A Reason’ ad is the latest addition to the list of iconic advertisements that went viral, and it’s proven meme culture’s effectiveness.
The Creativefuel team understands meme culture at its best and served as the visionaries behind this iconic ad for Vision11.

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The ad was inspired by a trending meme about a legendary cricketer. 

‘Thala for a reason’, a trending meme related to legendary Indian cricketer Dhoni, was the inspiration behind the ad. The meme trend involves people trying to relate everything to Thala (Dhoni’s nickname) by finding the number '7' in things and saying ‘Thala for a reason!’.

Countless people and brands have taken part in this trend, but none quite nailed it as perfectly as Creativefuel and Vision11 did with their newest ad.

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Why Choose the ‘Thala For A Reason’ Trend?

Given that Chennai Super Kings are Vision11's official fantasy partners for the season, selecting the 'Thala' trend was a deliberate decision made by Creativefuel and Vision11 after careful consideration. The trend was trending, and it resonated well with the team's identity, adding to its appeal. Moreover, the PR surrounding Dhoni is at its peak, further enhancing the impact of this strategic choice.

The team at Creativefuel put their expertise to use and worked on ideating, scripting, and producing the ad. They even flew all the way to Chennai to shoot with the star players from the Chennai Super Kings

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The responses were outstanding for Vision11’s ad! 

The ad was a hilarious and entertaining take on the trend and featured cricketers from Vision11’s fantasy partner, the Chennai Super Kings. In it, Ravindra Jadeja and Ajinkya Rahane try to explain the significance of number ‘7’ to the team’s newly crowned captain, Ruturaj Gaikwad.

Due to the comedic nature of the ad, it went viral on social platforms X (Twitter) and Instagram, grabbing the attention of over 10 million views. The video was also organically picked up and shared by many meme pages and creators, and the comments section for every post was full of Thala memes.

The ad showed the effectiveness of memes, the benefits of capitalising on trends, and the power of Thala!

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Published May 11th, 2024 at 11:09 IST