Rheson is a homegrown brand of sisters Rhea Kapoor and Sonam Kapoor. Sonam has always been a fashion icon in the film industry and Rhea has always stayed behind the scenes to make her sister reach that mark. But for their fashion line, the two came together and became the name and face of the company. Sonam shares the brand name with her sister Rhea Kapoor who has always designed and styled outfits for her. They launched the fashion line in the year 2017. Recently, their Autumn Winter Collection was launched. Here are some pictures of Sonam endorsing the brand.
In an interview with a leading media portal, the two said that they believed in designing clothes that were quirky, affordable and for daily wear. Since the beginning, they did not believe in having a ‘target audience’ and wanted to annihilate the fuss about body type, height, weight, and age. They wanted to design clothes that seemed right on every girl. Sonam said in the same interview that she wanted girls to see their fashion line and feel that the clothes were for them.
Rhea Kapoor is a well-known fashion designer and stylist who is always known for breaking fashion stereotypes and bringing in fresh and inspired styles. She started her career as a filmmaker, and has produced films like Aisha (2010), Khoobsurat (2014) and Veere Di Wedding (2018). She is often seen posting pictures from her fashion line on her Instagram handle.