World Singles Day aka Guanggun Jie is a shopping holiday celebrated by those who are in not a relationship in China. The day is celebrated to take pride in being single. The day is celebrated every year on November 11 as the number one symbolises a single person. In 2011, it was called the 'Singles Day of the century' as the date had six ones in it. There are many discounts and sales on this day as singles consider in keeping the day aside for treating themselves.
A popular e-commerce website Alibaba founded by China's second-richest man Jack Ma, reportedly first commercialised the event in 2009. On Singles Day, the website of Alibaba gives tonnes of gifts that singles can buy for themselves. Many events are organised on the Chinese website Tmall, owned by Alibaba. Many other websites also participate in the event and have a global reach today.