Updated August 14th, 2018 at 15:11 IST

Now, order pizza and pause your TV from your shoes! Here's all you need to know

Pizza lovers, Rejoice! You can now order Pizza Hut through sneakers. Yes, you read that right.For the second straight year, the pizza chain rolled out 'Pie Tops'

Reported by: Diyali Banerjee
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Pizza lovers, Rejoice! You can now order Pizza Hut through sneakers. Yes, you read that right. In the latest technological innovation in the United States, Pizza Hut has concocted a fresh way to deliver your favorite pie to you - your sneakers. The pizza chain for the second consecutive year rolled out 'Pie Tops', a promotional stunt featuring a pair of high-top basketball sneakers which are deiced to place an order with just a press of a button. 

As per media reports, Zipporah Allen, the chief marketing officer of Pizza Hut said the original Pie Tops garnered enough interest to push the chain to make them available for sale, with new colors and additional sizes. He further stated that during the launch, they saw a sharp rise in the digital sales, and an increased traffic in Pizza Hut searches. The initiative no doubt grabbed several eyeballs and a lifted the interest of the citizens towards the brand, he stated while talking about the previous year's sales. 

Announcing the launch of the innovative pair of boots, Pizza Hut took to Twitter and wrote, "Press for pizza. Press for pause. Don't miss a thing during #MarchMadness®.#PieTops II"

The Pizza company added one more feature to its innovative 'Pie Tops'; the company stated that one can now pause live TV, with a button in the shoe as they head to the door to grab their pizza. The Pie Tops II are on sale now for $150 through retail site HBX.com. However, unlike last year, when Pizza company came up with a limited number of Pie Tops, this year, 50 pairs of the sneakers will be available for purchase online. 

 

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Published March 21st, 2018 at 07:41 IST