Europe's Football Frenzy Transforms Sports Viewing in India: How to Watch LaLiga, Serie A & Ligue-1?

With passionate fans driving the sport's appeal throughout India, football has a huge following in the country. A deeply ingrained passion for football fuels great interest and involvement from many different groups. As the sport enthrals Indian viewers, its impact and attractiveness help to create a dynamic and expanding football culture in the nation.

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Football from Europe sparks a revolution in India, changing the way people watch sports

For Indian supporters, European football has always evoked strong emotion. Particularly in leagues like La Liga, stars from South America and Europe—including Kylian Mbappé, Vinícius Júnior, Lamine Yamal, Perdri, Gavi and Jude Bellingham—have become household names, captivating viewers all throughout the Indian subcontinent like never before. The current La Liga season's excitement is at an all-time high, with amazing games.

Using the GXR app, the new European football destination, fans in India can now really engage in the action. Owned by Dubai-based Galaxy Racer, the app has obtained streaming rights for La Liga, Serie A, and Ligue 1 beginning in the 2024–25 season.

For the next six years, GXR has acquired official media rights for three elite European leagues including well-known teams such as Barcelona, Real Madrid, PSG , AC Milan, Inter, AS Roma, Atlético Madrid and more. Ligue 1 will also be accessible for at least four seasons; the Serie A rights will be valid for four years. Fans would be thrilled to watch all of the free-to-air live matches across the Indian subcontinent.

“Football is more than a sport; it’s a passion that millions of fans across India consume with great enthusiasm. The appetite for high-quality football content in India is immense, and with GXR’s Super App, we aim to cater to this demand in a way that has never been done before,” Paul Roy, CEO, Galaxy Racer said.

“We are thrilled to partner with GXR to bring LALIGA closer to the passionate football fans of India. This innovative platform will connect young fans directly with their idols, creating a more immersive and personal football experience,” Javier Tebas, President, La Liga said.

“An exciting and innovative journey begins together with two other great European Leagues, in a country that has already hosted some legends of Italian football such as Del Piero and Materazzi, football stars in the recent past in India,” Luigi De Siervo, Lega Serie A CEO said.