Updated 19 June 2025 at 18:04 IST
Even if you pay for Amazon Prime, you'll still see adverts throughout movies and TV episodes on Amazon Prime Video. The company said that this move is being made in several countries, including India, to help Amazon make more money from its streaming service. You can't skip the advertisements unless you pay for an extra Prime Video Ad Free subscription. They will show up before and during the video playback.
Everything. Everyone will start viewing ads during movies and episodes on Prime Video. Ads will play before and during content, same like on other streaming services. You can't skip these adverts. This affects even people who already have Amazon Prime.
Amazon now has a new premium option called "Prime Video Ad Free" that lets you view without advertisements. This is how to sign up: On the website for Prime Video:
1. Go to Your Account
2. Click on Go Ad Free
3. Tap Start Subscription
On devices that support it (including Fire TV, smart TVs, and set-top boxes)
1. Open Settings and click on Prime.
2. Choose "Go Ad Free"
3. Confirm that you want to start a subscription. This plan gets rid of ads on all profiles associated with your account, but Amazon says that some movie trailers may still play. You can't turn those off, even with the ad-free subscription.
Amazon in India has a monthly ad-free plan and a yearly ad-free plan at Rs 129 and Rs 699, respectively. Note that this payment is over and in addition to the charge that you pay for the Prime membership. When you sign up, you can't switch between monthly and yearly programs. So choose wisely.
Amazon is doing what Netflix and Disney+ have already done: putting ads in their shows to make extra money, even from people who pay to watch them. This helps Amazon pay for more material, but it also makes people pay more for something that used to be included with their Prime membership.
Published 19 June 2025 at 14:42 IST