Updated December 26th, 2023 at 18:28 IST

'Bird is a Bot' is 2023's Phrase of the Year

On the cusp of 2024, a notable shift in Indian New Year's resolutions was seen as 64 per cent of Indians resolved to learn new languages, as per a recent survey

Reported by: Business Desk
Duolingo | Image:Duolingo
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On the cusp of 2024, a notable shift in Indian New Year's resolutions was seen as 64 per cent of Indians resolved to learn new languages, as per a recent survey.

The Duolingo language report for 2023 also unveiled a “Phrase of the Year” - “The bird is a bot” to reflect the explosive growth and adoption of artificial intelligence technology.

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55 per cent aim for personal growth, self-improvement, or career advancement through a new language, with 75 per cent of Indians expressing their commitment to regularly practise language skills in the new year.

Our insights highlight the evolving landscape of language learning, extending beyond borders and reflecting India's vibrant enthusiasm for embracing new experiences, said Karandeep Singh Kapany, Regional Marketing Director of the American educational technology company.

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Duolingo also revealed findings of learning local languages in a report it collaboratively unveiled with YourGov, wherein 61 per cent of Indians expressing their motivation to travel. While 53 per cent of Indians emphasised the importance of language when ordering at restaurants and cafes, 61 per cent of Indians make an effort to learn basic phrases in the local language of the places they visit during their travels.

In 2023, more than 23 billion lessons were completed on Duolingo and nearly one and a half billion hours were spent learning on the language app.

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More than 32 million people worldwide studied more than one language this year. English topped the list with Spanish, French and German following global learner demand. Korean and Japanese were the Asian languages in the Top 10 list of most popular languages on Duolingo, with Korean learning having surged by 75 per cent in India on a yearly basis.

Hindi has made significant strides in language learning on Duolingo, jumping two spots from #10 in 2022 to #8 in 2023. Globally, over 8.4 million learners are actively studying Hindi on the app, as per the report.

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The app also revealed a Year in Review experience for learners who completed at least 10 lessons in 2023.

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Published December 26th, 2023 at 18:28 IST