Updated April 23rd, 2024 at 14:36 IST

Big news! Adobe announces deadline for AI image generation into Photoshop

Adobe's suite of image and video editing software faces increasing competition from companies like Microsoft-backed OpenAI, Midjourney, and Stability AI.

Reported by: Business Desk
Adobe AI image generation Photoshop | Image:Unsplash

Adobe AI image generation: Adobe has announced its intention to integrate a comprehensive artificial intelligence (AI) image generation tool into its renowned Photoshop software later this year, as revealed by the company on Tuesday.

Widely regarded as a cornerstone tool for creative professionals, Adobe's suite of image and video editing software faces increasing competition from emerging startups like Microsoft-backed OpenAI, Midjourney, and Stability AI. These competitors offer AI-driven services capable of generating images from textual prompts, posing a challenge to Adobe's market dominance.


In response to this evolving landscape, Adobe is leveraging its resources to develop its own AI image-generation system, codenamed Firefly. Unlike some competitors, Firefly is trained exclusively on data that Adobe possesses the rights to, a strategic move aimed at mitigating potential copyright infringement claims against users.

While Adobe has previously introduced image-generation tools in Photoshop for tasks such as filling in or expanding parts of existing images, the forthcoming update promises full-scale image generation capabilities. This enhancement will be powered by a new AI system named Firefly Image 3, slated for release later this year.


One of the key features of the new image-generation tool is its ability to utilise a user's uploaded image as a reference for generating fully realised compositions. For instance, designers can sketch a scene on a napkin, capture an image of the sketch with a smartphone, and instruct Photoshop to generate fully featured images in various styles.

Ely Greenfield, Chief Technology Officer for Digital Media at Adobe, highlighted the intuitive nature of the tool, stressing its ability to streamline the creative process. "Rather than having to very carefully describe exactly what goes where...it's borrowing from the reference. So this is an amazingly powerful capability," stated Greenfield.


Adobe has made a test "beta" version of the software available to select users as of Tuesday, although a general availability date has not yet been announced.

As Adobe continues to innovate in response to evolving industry trends and competitive pressures, the integration of full AI image generation into Photoshop signals a significant advancement in empowering creatives with powerful tools to realise their visions.


(With Reuters inputs.)


Published April 23rd, 2024 at 14:36 IST