Updated March 2nd, 2024 at 19:51 IST

Government issues advisory for AI model labelling on social media platforms

The advisory holds all platforms, intermediaries, and enabling software accountable for breaches, with penal consequences for non-compliance.

Reported by: Business Desk
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Govt on AI models: The government has issued an advisory for social media and other platforms to label under-trial AI models and prevent the hosting of unlawful content, following a recent controversy involving Google's AI platform's response to queries about Prime Minister Narendra Modi.

In the advisory issued on March 1 by the Ministry of Electronics and Information Technology, intermediaries and platforms are warned of criminal action for non-compliance. It states that all platforms must ensure that the use of artificial intelligence models does not permit users to host, display, or share any unlawful content.

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The advisory holds all platforms, intermediaries, and enables software accountable for breaches, with penal consequences for non-compliance.

The move comes after Google's AI platform, Gemini, made controversial comments about Prime Minister Modi's policies. Minister of State for IT Rajeev Chandrasekhar criticised the platform's response, calling it a violation of IT laws.

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Union Minister for Electronics and IT Rajeev Chandrashekhar stressed the need for platforms to openly disclose and seek consent from users before deploying under-trial or inaccurate platforms on the Indian internet.

The advisory also requires entities to seek government approval for deploying under-trial or unreliable AI models and deploy them only after labelling them as potentially fallible or unreliable.

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This advisory is a continuation of the government's efforts to regulate AI models and prevent the spread of misinformation, following a previous advisory issued on December 26, 2023, which focused on deepfakes and misinformation.

(With PTI inputs)
 

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Published March 2nd, 2024 at 19:51 IST